Readmylips
Readmylips is a social cause ad campaign for the World Federation of the Deaf. The campaign reframes societal stereotypes of deaf people and promotes equal opportunities for the deaf community.
The focus is on ability rather than disability as demonstrated in real empowering stories of deaf people and their achievements.
The capital 'D' denotes those who identify with Deaf culture. They find pride in their Deaf identity and see themselves as a distinct cultural minority instead of a disability community.
